The difference in multimedia storytelling

September 18, 2009 at 12:16 pm (Reaction)

Multimedia storytelling can make all the difference in the world for a viewer. The Baltimore Sun published an article and multimedia package of a German Bakery. The article can be found here and the video can be found here.

When you read the article it opens in a Word Document as four pages long, any normal reader starts to zone off after about one and a half. With the multimedia package it allows the viewer to engage more with the story and get to know the people involved. This keeps their interest and makes it more interactive for the viewer. Visual things always catch the consumers eye first. Although article are informative, adding multimedia facets to the package give the story more depth as you can tell with the German Bakery story. It is difficult I think to read about people without seeing them, you need a face to put with a name. With the multimedia package that The Baltimore Sun put together, it allows the viewer to do that.

There are big differences as you can see from articles to full multimedia packages. Not only does it interest the reader more, but it also makes the reports job more fun. But hey, thats just my opinion.



  1. TL said,

    Make sure your links are clickable!

  2. jony said,

    Multimedia really a dynamic concept

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